Explainer videos are short videos that businesses use to quickly introduce themselves, explain what they do, and tell how they help solve their customer’s problems. Typical lengths of explainer videos are thirty seconds, sixty seconds, and ninety seconds.

Explainer videos increase conversion rates for your product or service, and they can clarify the usefulness or basic functions of your product or service. Remember, over 70 percent of Internet users watch videos online, and over 50 percent of the population watch videos. Explainer videos increases your website traffic since they are easily shared and liven up your essential message which can generate increased interest in your offerings.